Born X Raised is more than just a streetwear brand—it’s a cultural movement born from the streets of Los Angeles, embodying the raw essence of Chicano heritage, resilience, and unapologetic authenticity. Founded in 2013 by Spanto (Chris Printup) and Alex “2Tone” Erdmann, the brand has become a powerful voice for the underrepresented, blending street culture, art, and social commentary into every design. With its bold graphics, poignant slogans, and deep-rooted connection to LA’s Chicano and skate communities, Born X Raised stands as a testament to loyalty, struggle, and pride in one’s roots.
Origins and Founding
Born X Raised emerged from the heart of Venice, Los Angeles, a neighborhood known for its rich cultural diversity, skateboarding history, and complex socio-economic struggles. Spanto, a native Angeleno with deep Chicano roots, co-founded the brand as a tribute to his upbringing and the community that shaped him. The name itself—“Born X Raised”—reflects an unbreakable bond to one’s origins, emphasizing that where you come from defines who you are.
Tragically, Spanto passed away in June 2023 after a battle with cancer, but his legacy lives on through the brand’s unwavering commitment to authenticity. His vision was clear: to create a brand that spoke for the voiceless, honored the fallen, and celebrated the beauty of struggle.
Cultural Influence and Aesthetic
Born X Raised is deeply influenced by LA’s Chicano culture, lowrider aesthetics, gang history, and skateboarding subculture. The brand’s designs often feature:
Old English lettering – A nod to Chicano tattoo art and street graffiti.
Black and white photography – Capturing real moments from LA’s streets.
Provocative slogans – Like "On God", "Love Always", and "They Don’t Know", which resonate with loyalty and defiance.
Tributes to LA icons – Including references to fallen homies, local legends, and cultural touchstones.
Unlike mainstream streetwear brands that chase trends, Born X Raised stays true to its roots, refusing to water down its message for mass appeal. This authenticity has earned it a cult following among those who see their own struggles reflected in the brand’s ethos.
Collaborations and Impact
Despite its underground origins, Born X Raised has collaborated with major brands, always ensuring its identity remains intact. Notable partnerships include:
Nike SB – A collaboration that honored Spanto’s legacy while staying true to skate culture.
New Era – Caps featuring classic Born X Raised motifs, blending streetwear with Chicano pride.
Los Angeles Dodgers – A capsule collection celebrating LA’s baseball heritage.
These collaborations never feel like sell-outs; instead, they amplify the brand’s mission, bringing its message to broader audiences while maintaining integrity.
Community and Social Commentary
Born X Raised isn’t just about clothing—it’s about storytelling. The brand frequently addresses social issues like gentrification, police brutality, and systemic inequality. Spanto himself was vocal about these topics, using the brand as a platform to speak on behalf of marginalized communities.
One of its most powerful campaigns, "They Don’t Know", challenges outsiders who misunderstand LA’s street culture. Another recurring theme is "Love Always", a reminder of loyalty and remembrance for those lost too soon.
Legacy and Future
Spanto’s passing left a void in the streetwear world, but Born X Raised continues under the guidance of his close collaborators, ensuring his vision endures. The brand remains a symbol of resistance, pride, and unshakable identity.
In an era where streetwear often prioritizes profit over purpose, Born X Raised stands firm—proving that real culture can’t be bought, only lived.
Conclusion
Born X Raised is more than fashion; it’s a movement. It represents the soul of Los Angeles, the resilience of its people, and the unbreakable bond of community. Through its designs, collaborations, and unapologetic voice, the brand continues to inspire those who refuse to forget where they came from.